Cultural Appropriation: Is your outrage misplaced?

Beyonce's video, is it I've heard a lot about the new Coldplay/Beyonce video, Hymn For The Weekend, particuarly the controversy surrounding Beyonce's role in the video, and whether it is cultural appropriation?

I’ve heard a lot about the new Coldplay/Beyonce video, Hymn For The Weekend, particuarly the controversy surrounding Beyonce’s role in the video, and whether it is cultural appropriation.

If you look at the literal definition of appropriation, it means ‘to take or use (something) especially in a way that is illegal, unfair, etc.’ Which brings us back to the video, and the question: is Beyonce in a series of Indian outfits, and this video itself illegal or unfair to the Indian culture?

I wanted to share my thoughts on this topic, as someone who was born and brought up in India, and now lives right here in Cleveland.

I like this video. It is visually STUNNING. It features lots of Indian people going about their business: driving around the city on a motorcycle, going to the movies, practicing classical Indian dance, in prayer, fishing, playing in a pool of water- things that happen every single day in India. I particularly like the portrayal of Indian dance, theatre and the movies: India has a very special relationship with theatre and music. Bollywood (the Indian Hollywood) is based in Mumbai, India, and churns out more movies per year than Hollywood. There is also a Mollywood, based in Southern India, which also produces movies at a frantic pace. Bollywood and Mollywood stars are beloved: if you think the Kardashian’s are popular, you should see the frenzy around some of India’s top celebrities. Almost every single Bollywood movie features at least one song and dance routine, sometimes at the most inopportune times, but that is neither here nor there.

This video was shot in Mumbai, in an area called Worli Village, which is a quarter mile from my high school. Worli Village (its not really a village, it hasn’t been for 100s of years) is primarily a fishing community, so the boats you see are all part of real life.

I’m giving you all this information as way of context. The primary criticisms of this video are: there is more to India than slum children and Holi, and Beyonce is wearing an Indian outfit. Here’s the truth: Yes, there is more to India than these things, but a video about the high real estate prices, or the tech boom don’t make for an interesting art form. Second, India is a country of economic extremes. This is particularly true of Mumbai, where extreme wealth and extreme poverty coexist in very very close proximity- I do not say this lightly: it is not unusual to have multi-billion dollar apartment building share a wall with a slum. So to ignore poverty in Mumbai would  be disingenuous.

The video centers around the festival of Holi; traditionally a Hindu festival, Holi is celebrated by a number of people of all religions across Southeast Asia. It signals the start of Spring, is a celebration of color: an explosion of happiness. A traditional drink bhang, made from cannabis, is typically served during Holi. So when Chris Martin sings about feeling drunk and high, he’s not necessarily far off, even though in this context, he’s actually talking about love.

And finally, there’s the issue of Beyonce in an Indian outfit. Here’s the truth: if you go to India as a tourist, and you have an Indian tour guide, or meet an Indian family, they will practically insist that you buy at least one Indian outfit, or more likely, they will gift you one. If you’re invited to an Indian wedding, it is considered a beautiful gesture from you as a guest to be dressed in an Indian outfit, regardless of your race. I’m not going to be so naive to speak for over 1.7 billion people, but for the most part, I will say that India loves sharing its culture through its art, food, and fashion. I’m sure there are exceptions, but frankly, I’ve never encountered them, and neither has any Indian person I know.

So overall, if you’re going to be outraged over unfairness or injustice in India, there are plenty of other topics like female infanticide, literacy, etc. to be outraged about. Beyonce in an Indian outfit just isn’t one of them.


In closing, I like this song. It’s got a great beat, Bey looks fierce, and if this video spurs a conversation about my culture or where I’m from, I’m happy to share.

About author View all posts Author website

Shibani Faehnle

Shibani is a banker by day, and an entrepreneur, lifestyle blogger, spin instructor, wife, and mom to three rescue pups by night. She started her online jewelry boutique in 2015. She has a weakness for ice cream, loud pop music, 90s hip hop, and texting in ALL CAPS. She secretly wants Andy Cohen and Bravo to hire her to be on Real Housewives of Cleveland.

7 CommentsLeave a comment

  • I love love love this post. Thank you! I saw the video and instantly fell in love with the song and the visual storytelling! But I also was fearful that I was loving something that could be hurting others. I know you don’t speak for all of India but I’m happy to know that the video didn’t offend you. I can go on listening to the song with a smile:)

  • I read your post half way through, stopped to watch the video and then finished reading. I too thought the video was stunningly gorgeous and represented a lot of positive cultural aspects that I connect with India, along with truth that some people prefer not to acknowledge. The additional context you provided was really helpful, I wish I had more first-hand experience to draw on. I have to agree, though, that when I saw the video – I thought of many books I’ve read where the living conditions in India and social justice issues are described in great detail – like Secret Daughter by Shilpi Gowda – and it made me think, “what’s the big deal” about this video? Ideally, it will start dialogue and remind us that life across the world isn’t the same as it is in our own little worlds.

    • It just felt like appropriation was thrown around without a real explanation of why it was unfair. Because Beyonce had more screen time than the Indian actress? Bey is providing vocals! Of course she should be in it more.

  • Love, love, love this article! As someone who is admittedly ignorant as to very many things about Indian culture I found your piece interesting and educational. I think the video is beautiful and agree that any media that gets a great discussion around culture going is well worth a few minutes of my time. This video is art and as such can be interpreted many ways, I don’t think we should put shackles on artistic vision; to do so only limits us. Well done Shibani!

  • Shibani, I love this post and hearing this perspective from you. I’m fascinated with Indian culture and of course I love Bey, so it’s interesting to hear a native’s perspective on the negative chatter (and give blessing to jam without guilt to the video). Thank you for sharing this side of you!

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe To Our Newsletter

Subscribe To Our Newsletter

Join our mailing list to receive the latest news and updates!

You have Successfully Subscribed!